White Hat SEO refers to ethical and legitimate search engine optimization practices that adhere to search engine guidelines and rules. White Hat SEO techniques aim to improve a website's search engine ranking through methods that prioritize user experience and provide value to users.
White Hat SEO includes strategies like quality content creation, keyword research, on-page optimization, link building through natural and earned links, and adherence to search engine guidelines.
White Hat SEO practices promote long-term sustainability and positive online reputation.