Visual Hierarchy

What does Visual Hierarchy mean?

Visual Hierarchy is a design principle that guides the arrangement and presentation of elements within a design to convey a clear and organized order of importance. It helps users understand the relative significance of various elements and where to focus their attention.

In visual hierarchy, elements are typically structured using techniques such as size, color, contrast, typography, spacing, and placement. Important elements are made more prominent, while less critical elements are visually de-emphasized.

Effective visual hierarchy enhances user comprehension, usability, and the overall impact of a design.