Viral Marketing

What does Viral Marketing mean?

Viral Marketing is a marketing strategy that relies on creating content, messages, or campaigns that quickly spread and gain popularity through word-of-mouth, social sharing, and online sharing mechanisms. Viral marketing aims to reach a large audience organically, often through social media, email, or other digital channels.

Viral marketing campaigns often leverage humor, creativity, emotional appeal, or novelty to encourage users to share content with their networks. The goal is to create a viral loop where one user's engagement leads to others participating and sharing.

Successful viral marketing can lead to rapid brand exposure and increased visibility.