UX (User Experience) encompasses all aspects of a user's interaction with a product, system, or service. It focuses on the user's perceptions, emotions, and overall satisfaction during their interaction with a digital or physical entity.
UX design aims to create meaningful and enjoyable user experiences by considering usability, accessibility, visual design, information architecture, and user feedback. It involves research, user testing, and iterative design to meet user needs and expectations.
A positive UX leads to increased user satisfaction, loyalty, and successful product adoption.