User Persona

What does User Persona mean?

A User Persona is a fictional representation of a target user or audience segment based on research and data. User personas are created to better understand and empathize with users' needs, behaviors, goals, and preferences.

User personas help designers, marketers, and product teams make informed decisions by providing a clear and relatable picture of the typical user. Personas include demographic information, behaviors, pain points, and goals, enabling teams to tailor their strategies and designs to meet user needs effectively.

User personas are valuable tools for user-centered design and user-centric decision-making.