User-generated Content (UGC) refers to content created and contributed by users or customers of a product, service, or platform. UGC can take various forms, including reviews, comments, photos, videos, forum posts, and social media content.
UGC is valuable for businesses and communities as it provides authentic and user-driven perspectives and contributions. It can enhance engagement, build trust, and create a sense of community among users.
Many social media platforms and websites encourage and leverage UGC to enrich their content and user experiences.