User Engagement

What does User Engagement mean?

User Engagement refers to the level of interaction, involvement, and participation that users have with a product, website, or application. It measures how users interact with content, features, and functionalities and assesses their overall connection and commitment to the experience.

User engagement can be evaluated through metrics such as time spent on a site, frequency of visits, social media shares, comments, likes, and other forms of user interaction. High user engagement often indicates a positive user experience and can lead to increased user loyalty.

Businesses and organizations aim to enhance user engagement to achieve their goals and objectives.