Time on Page

What does Time on Page mean?

Time on Page is a web analytics metric that measures the amount of time, in seconds or minutes, that a user spends on a specific web page before navigating to another page or leaving the website. Time on page provides insights into user engagement and content consumption.

Analyzing time on page can help website owners and marketers understand which pages are most engaging and which may need improvements. It is often used in conjunction with other metrics to assess the overall user experience.

A longer time on page may indicate that users find the content valuable and engaging.