Social Media Marketing

What does Social Media Marketing mean?

Social Media Marketing is a digital marketing strategy that involves using social media platforms to promote products, services, or content and engage with a target audience. It encompasses activities such as creating and sharing posts, running ad campaigns, and interacting with users.

Social media marketing aims to build brand awareness, drive website traffic, generate leads, and foster customer relationships through platforms like Facebook, Instagram, Twitter, LinkedIn, and others. It leverages both organic (non-paid) and paid methods to achieve marketing goals.

Effective social media marketing strategies often involve content planning, audience targeting, and analytics to measure performance.