What does SERP mean?

A SERP (Search Engine Results Page) is the page displayed by a search engine in response to a user's query or search request. The SERP typically contains a list of organic (unpaid) search results, paid advertisements, featured snippets, knowledge panels, and other elements relevant to the query.

SERPs vary depending on the search engine and the user's query. Search engines like Google aim to provide users with the most relevant and useful results based on the search terms entered.

SERPs play a crucial role in information retrieval and online search, and search engine optimization (SEO) aims to improve a website's ranking within these results.