What does SERM mean?

SERM, which stands for Search Engine Reputation Management, is a digital marketing strategy focused on monitoring and managing the online reputation and perception of a brand or individual in search engine results. SERM aims to influence and control what information appears when users search for a specific name or brand online.

SERM involves various tactics, such as creating positive and informative content, optimizing existing web properties, and addressing negative search results or online reviews. It is essential for maintaining a positive online image and managing public perception.