SEO (Search Engine Optimization) is a set of techniques and strategies used to improve a website's visibility and ranking in organic (non-paid) search engine results. The goal of SEO is to increase the quantity and quality of traffic to a website by optimizing various on-page and off-page elements.
SEO involves optimizing content, meta tags, URLs, and website structure to make it more search engine-friendly. It also includes building high-quality backlinks, conducting keyword research, and improving user experience.
Effective SEO practices can lead to higher search engine rankings, increased organic traffic, and improved online visibility.