SEM (Search Engine Marketing)

What does SEM (Search Engine Marketing) mean?

SEM (Search Engine Marketing) is a digital marketing strategy that involves promoting websites and increasing visibility in search engine results pages (SERPs) through paid advertising and optimization techniques. SEM encompasses both paid search advertising (PPC) and search engine optimization (SEO).

SEM typically includes activities such as creating and managing pay-per-click (PPC) advertising campaigns using platforms like Google Ads and Bing Ads. It also involves optimizing website content and structure to improve organic search rankings.

SEM aims to drive targeted traffic to websites, increase brand awareness, and achieve specific marketing goals through search engines.