Search Intent

What does Search Intent mean?

Search Intent, also known as user intent, refers to the underlying purpose or goal behind a user's online search query. Understanding search intent is crucial for search engine optimization (SEO) and content creation because it helps ensure that the content provided matches what users are looking for.

Search intent can be categorized into several types, including informational (seeking information), navigational (looking for a specific website or resource), transactional (intent to make a purchase), and commercial investigation (researching products or services).

Aligning content with user search intent enhances the relevance and effectiveness of SEO efforts.