What does Retargeting mean?

Retargeting, also known as remarketing, is a digital advertising strategy that involves displaying targeted ads to users who have previously visited a website or interacted with a brand but did not complete a desired action, such as making a purchase or filling out a form.

Retargeting works by tracking user behavior using cookies and then serving relevant ads to those users on other websites or platforms. It aims to re-engage and remind users of the brand or product they showed interest in.

Retargeting is effective in improving conversion rates, reducing cart abandonment, and nurturing leads through the sales funnel.