What does Remarketing mean?

Remarketing, also known as retargeting, is an online advertising strategy that targets users who have previously visited a website or interacted with specific content but did not complete a desired action, such as making a purchase. Remarketing aims to re-engage these users with tailored ads to encourage them to return and convert.

Remarketing campaigns often use tracking cookies to identify and follow users across the web, displaying relevant ads to them on various websites and platforms. It is a valuable tactic for increasing brand recall and conversion rates.

Remarketing is commonly used in digital advertising, especially in e-commerce.