Quality Score

What does Quality Score mean?

Quality Score is a metric used in online advertising platforms, notably Google Ads, to evaluate the quality and relevance of advertisements and keywords in a pay-per-click (PPC) advertising campaign. Quality Score influences ad placement and cost-per-click (CPC).

Quality Score is determined based on factors like ad click-through rate (CTR), ad relevance, landing page quality, and the historical performance of keywords. A higher Quality Score can lead to lower advertising costs and better ad placements.

Advertisers aim to optimize their Quality Scores to improve the effectiveness of their ad campaigns.