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PPC (Pay-Per-Click) is an online advertising model in which advertisers pay a fee each time their ad is clicked by a user. PPC ads are typically displayed on search engines, social media platforms, and websites, and they can appear in various formats, including text, display, and video ads.
Advertisers bid on specific keywords or target audience segments, and their ads are displayed to users who search for those keywords or fit the targeting criteria. Advertisers are charged only when a user clicks on their ad, making PPC a performance-based advertising model.
PPC campaigns are managed through advertising platforms like Google Ads, Microsoft Advertising, and social media advertising platforms. It is an effective way to drive traffic, generate leads, and promote products or services online.