What does PPC mean?

PPC, which stands for Pay-Per-Click, is an online advertising model where advertisers pay a fee each time their ad is clicked by a user. PPC ads can appear on search engines, social media platforms, and websites, and they are used to drive traffic and generate leads or sales.

Popular PPC advertising platforms include Google Ads (formerly AdWords) and social media advertising on platforms like Facebook, Instagram, and LinkedIn. Advertisers bid on keywords or audience targeting to display their ads to relevant users.

PPC campaigns are known for their ability to deliver immediate and measurable results.