Landing Page

What does Landing Page mean?

A Landing Page is a specific web page created for a targeted marketing campaign or promotion. Landing pages are designed with a single, clear call-to-action (CTA) in mind, such as signing up for a newsletter, downloading a resource, or making a purchase.

Landing pages are often used to capture leads, track conversions, and measure the success of marketing efforts. They are typically distinct from a website's main pages and are optimized for specific user actions.

Effective landing page design and content are essential for achieving high conversion rates and achieving campaign objectives.