KPI (Key Performance Indicator)

What does KPI (Key Performance Indicator) mean?

KPI (Key Performance Indicator) is a quantifiable metric or data point used to measure the performance, effectiveness, or success of a specific aspect of a business, project, or strategy. KPIs are essential in assessing progress toward goals and making data-driven decisions.

KPIs can vary depending on the context and objectives but often include metrics related to sales, customer satisfaction, website traffic, conversion rates, revenue, and more. Businesses and organizations use KPIs to monitor performance, identify areas for improvement, and track the impact of actions and initiatives.

Effective KPIs provide actionable insights and help stakeholders focus on critical areas of interest.