What does Keywords mean?

Keywords, in the context of search engine optimization (SEO), are specific words or phrases that represent the main topics, themes, or subjects of web content. Keywords are strategically chosen to match the terms users are likely to enter into search engines when looking for relevant information.

Effective keyword research and selection are crucial for optimizing web content for search engines. Keyword optimization involves incorporating relevant keywords into website content, meta tags, headings, and other on-page elements to improve search engine rankings and visibility.

Keywords play a significant role in driving organic traffic to websites and are an essential component of SEO strategies.