Keyword Density

What does Keyword Density mean?

Keyword Density is a metric used in search engine optimization (SEO) to measure the frequency of a specific keyword or phrase within a piece of content, typically expressed as a percentage of the total word count. Keyword density helps assess how relevant a keyword is to the content's topic.

Maintaining an appropriate keyword density is important for SEO because it signals to search engines the relevance of the content to a particular search query. However, overusing keywords unnaturally can lead to keyword stuffing, which is discouraged by search engines.

Achieving a balanced keyword density while creating high-quality content is a key SEO strategy.