Image Optimization is the process of reducing the file size of images while maintaining acceptable image quality. Optimized images load faster on websites and consume less bandwidth, improving website performance and user experience.
Techniques for image optimization include using the appropriate image format (e.g., JPEG, PNG, WebP), resizing images to the required dimensions, compressing images without loss of quality, and using responsive image techniques for different screen sizes.
Image optimization is essential for improving website loading times, reducing data usage, and ensuring that web pages render smoothly across various devices and network conditions.