Heatmap Analysis

What does Heatmap Analysis mean?

Heatmap Analysis is a user experience (UX) research and web analytics method that visualizes user interaction and behavior on a website or application. Heatmaps use color-coded overlays to represent areas of a webpage where users click, move the cursor, or spend the most time.

Heatmaps help designers and marketers understand user engagement, identify popular content, and pinpoint areas of interest or friction. They are valuable for optimizing web page layouts, call-to-action placements, and user interface design.

Common types of heatmaps include click heatmaps, move heatmaps, and scroll heatmaps.