What does Geotargeting mean?

Geotargeting, also known as location-based targeting or local targeting, is a digital marketing strategy that involves delivering content, ads, or experiences to users based on their geographical location. Geotargeting uses information such as users' IP addresses, GPS data, or ZIP codes to determine their location.

Geotargeting allows businesses to customize marketing efforts to specific regions, cities, or even individual users. It is commonly used in local advertising, personalized content delivery, and optimizing user experiences based on local preferences and context.

Geotargeting helps improve relevancy, engagement, and conversion rates in digital marketing campaigns.