Digital Marketing refers to the use of digital channels, technologies, and strategies to promote and advertise products, services, or brands to a target audience. It encompasses various online marketing tactics, including search engine optimization (SEO), content marketing, social media marketing, email marketing, and paid advertising.
Digital marketing leverages the internet and digital platforms to reach and engage potential customers. It provides businesses with tools to analyze and optimize marketing campaigns for better results.
Digital marketing is a fundamental component of modern marketing strategies.