CTR (Click-Through Rate)

What does CTR (Click-Through Rate) mean?

CTR (Click-Through Rate) is a digital marketing metric that measures the effectiveness of an online advertising campaign or a specific call-to-action (CTA) by calculating the percentage of clicks generated compared to the total number of impressions or views.

CTR is commonly used in various online advertising platforms, email marketing, and website analytics. It helps assess the performance and relevance of ad copy, CTAs, and content, indicating how successful they are in driving user engagement and actions.

CTR is calculated by dividing the number of clicks by the number of impressions or views and then multiplying by 100 to express it as a percentage. Higher CTRs typically indicate more effective marketing efforts.