Call-to-Action (CTA) Button

What does Call-to-Action (CTA) Button mean?

A Call-to-Action (CTA) Button is a clickable element typically styled as a button that contains a clear and actionable message, prompting users to perform a specific action. CTA buttons are strategically placed within web pages, emails, or applications to encourage users to take desired actions, such as making a purchase, filling out a form, or proceeding to the next step in a process.

Effective CTA buttons are visually distinct, use compelling text, and often incorporate color and contrast to draw attention. They are an essential component of user interface design and play a pivotal role in guiding user interactions.

Examples of CTA buttons include "Add to Cart," "Get Started," "Submit," "Subscribe Now," and "Request Demo."