Call to Action (CTA)

What does Call to Action (CTA) mean?

A Call to Action (CTA) is a clear and specific directive intended to prompt a user to take a particular action on a website, in an email, or within an application. CTAs are designed to guide users toward actions that align with the website or business goals, such as making a purchase, signing up for a newsletter, or clicking a link.

Effective CTAs use persuasive language and are often accompanied by visually distinctive elements like buttons or banners to grab the user's attention. CTAs play a critical role in conversion rate optimization (CRO) and can significantly impact the success of digital marketing campaigns.

Examples of CTAs include "Buy Now," "Sign Up," "Learn More," "Subscribe," and "Download Now."