CRM (Customer Relationship Management)

What does CRM (Customer Relationship Management) mean?

Customer Relationship Management (CRM) is a technology and strategy used by businesses to manage and nurture interactions and relationships with customers, clients, and prospects. CRM systems and practices aim to improve customer satisfaction, retention, and engagement while optimizing sales and marketing efforts.

Key components and features of CRM include contact management, lead tracking, sales automation, customer support, marketing automation, and analytics. CRM systems centralize customer data, enabling teams to access relevant information and provide personalized experiences.

CRM is valuable in managing sales pipelines, understanding customer preferences, automating repetitive tasks, and facilitating targeted marketing campaigns. It plays a crucial role in building and maintaining strong customer relationships.