Click Fraud

What does Click Fraud mean?

Click Fraud is a fraudulent activity in digital advertising where individuals or automated scripts deliberately click on online advertisements without any genuine interest in the advertised content. The primary goal of click fraud is to deplete an advertiser's budget, skew performance metrics, and potentially harm competitors.

Click fraud can be perpetrated by competitors seeking to exhaust a rival's advertising budget, publishers trying to increase their earnings, or malicious actors attempting to disrupt online advertising campaigns. To combat click fraud, advertisers often employ monitoring tools and employ various techniques to filter out invalid clicks.

Click fraud is a significant concern in pay-per-click (PPC) advertising, where advertisers pay for each click on their ads. Detecting and preventing click fraud is essential for maintaining the integrity of digital advertising campaigns.