Card Sorting

What does Card Sorting mean?

Card Sorting is a user experience (UX) research method used to gather insights into how users categorize and organize information or content. It involves presenting users with a set of content items (often represented as cards) and asking them to group, label, and arrange the items in a way that makes sense to them.

Card sorting helps designers and information architects understand user mental models and preferences for content organization. The results of card sorting exercises inform the structure and navigation of websites, applications, and information hierarchies to improve user findability and usability.

There are two main types of card sorting: open card sorting, where users create their own categories, and closed card sorting, where users place items into predefined categories. Both methods provide valuable insights into user expectations and preferences.