What does Brand mean?

A Brand represents the identity and image of a company, product, or organization. It encompasses the unique combination of a company's name, logo, visual elements, values, mission, and reputation. A strong brand helps distinguish a business from competitors and establishes a connection with customers.

Effective branding involves defining a clear brand identity, messaging, and visual guidelines that resonate with the target audience. It plays a crucial role in marketing and building trust and loyalty among customers.

Brands are often associated with qualities, emotions, and experiences.