Bounce Rate

What does Bounce Rate mean?

Bounce Rate is a metric in web analytics that measures the percentage of visitors to a web page who navigate away from the site after viewing only that single page. In other words, it represents the proportion of users who "bounce" without interacting further with the website or exploring additional pages.

A high bounce rate can indicate several factors, including a lack of engaging content, slow page loading times, or a mismatch between the user's intent and the content provided. However, in some cases, a high bounce rate may be acceptable, such as on a single-page website or a landing page designed for a specific action (e.g., filling out a form).

Reducing bounce rate often involves improving user experience, providing relevant and engaging content, optimizing page load times, and ensuring that the website meets user expectations.