Below the Fold

What does Below the Fold mean?

Below the Fold refers to the content on a web page that is not immediately visible when the page loads in a web browser. It is the portion of the page that requires scrolling down to access. The term originates from the era of printed newspapers, where the top part of the newspaper was visible when folded, and the content below required unfolding.

Web designers and marketers often consider the placement of important content, such as headlines, images, and calls-to-action, to ensure they are visible without excessive scrolling. Content placed below the fold should still be engaging and encourage users to explore further.

Optimizing content placement can improve user engagement and conversions.