B2B

What does B2B mean?

B2B, short for Business-to-Business, refers to commercial transactions and relationships between businesses or organizations. In B2B commerce, one business sells products or services to another business. B2B transactions often involve bulk purchases, customized solutions, and longer sales cycles.

B2C, short for Business-to-Consumer, refers to commercial transactions and relationships between businesses and individual consumers. In B2C commerce, businesses sell products or services directly to end consumers. B2C transactions are typically characterized by smaller purchase quantities and a focus on meeting consumer needs and preferences.

The distinction between B2B and B2C commerce is important for businesses to tailor their marketing, sales, and customer service strategies to the specific audience they serve.