Ad Impressions

What does Ad Impressions mean?

Ad Impressions refer to the number of times an advertisement is fetched and displayed on a webpage or within an app. In the context of digital advertising, an ad impression occurs when an ad is requested to load, regardless of whether it is clicked or not.

Ad impressions are an important metric for advertisers and publishers as they provide insights into the visibility and exposure of an ad campaign. They help advertisers assess the reach and potential impact of their ads, while publishers can use this data to determine the value of their ad space.

Ad impressions are typically measured and reported as part of advertising analytics, and they are used to calculate metrics like click-through rate (CTR), which compares the number of clicks to the number of impressions, and viewability, which assesses whether the ad was actually visible to users.

It's important to note that ad impressions do not necessarily indicate user engagement or interaction with the ad. Clicks, conversions, and other engagement metrics provide additional insights into the effectiveness of an advertising campaign.