Above the Fold

What does Above the Fold mean?

Above the Fold is a term used in web design to refer to the portion of a web page that is visible to users without the need to scroll down. It corresponds to the content that is immediately viewable when a webpage loads in a web browser, before the user interacts with the page by scrolling.

The content above the fold is considered prime real estate in web design because it is the first impression users have of a webpage. It typically includes key elements such as the website's logo, headline, navigation menu, and important call-to-action buttons.

Web designers often prioritize optimizing the above-the-fold content to engage users and encourage them to explore further.