Maybe you own a small business and you’re thinking, “I make enough money already, I don’t need a website.” As you will read below, increasing sales is certainly not the only reason why you need a website. It's not even the most important.
Maybe you don’t have time to build and maintain a website. Maybe you don’t know where to start. Well, you could hire someone to do it for you. Oh that’s right, it’s simply not in the company budget. What if I told you, having a website can yield an incredibly high return on investment? Even more than what you spend on it.
There are a lot of possible reasons why you don’t have a website yet and they’re all valid. However, you may be surprised at just how much you’re missing out on. Here are 5 reasons why your business needs a website in 2021.
Social media is a great marketing tool but it should never take the place of having your own website. A lot of businesses think that creating a Facebook page or a Twitter account is going to help them increase sales but social media alone is not a strategic marketing plan. It also isn’t designed to support eCommerce, so if you’re trying to sell your products online, social media is simply not enough. You need a website.
Not only that but you never know which social media platforms will still be here tomorrow. Don’t get me wrong, social media can be a great way to increase brand awareness and drive traffic to your website but it shouldn’t be your company’s only form of online presence. At the end of the day, social media might not be there but your website will.
Having a website for your business puts you in full command of the narrative. You get to decide exactly how it looks and feels. You can personalize every detail to perfectly match your company’s branding and personality. Additionally, there’s no better place to display your work or list the products and services you provide. Your website is your chance to tell the world your story, exactly the way you want it to be told.
Furthermore, you can’t always control what reviews people leave online but when it comes to your website, you can pick and choose which testimonies to showcase. After all, you want to make sure your company is being properly represented.
According to a survey conducted by Verisign, 84% of consumers agree that having a website makes a business more credible. As time goes on and technology progresses, more and more people are turning to the internet to research and discover new brands. Having a quality website shows that you put time and effort into your business which in turn, makes you look way more reliable and trustworthy.
Let’s face it, a website can generate sales 24/7, a human cannot. Without a website for your company, you are missing out on thousands upon thousands of potential customers. You can clearly see how having a website can offer an unbelievably high return on investment.
Besides allowing your business to virtually operate at all hours, a website offers the perfect sales pitch every time. Once your content is written, it’s continually there for the world to see, without having to pay someone to memorize or repeat a single word.
For the very reasons listed above, it’s obvious why this last point is so crucial. Chances are, your competitors already have websites and that’s what gives them an advantage over you. They’re reaching more prospects, building more credibility, and staying open 3 times longer than you are. You know your business is just as good, if not better, don’t let the competition win merely because they have a website and you don’t.